# BIZZ Klaviyo Email Flows — Complete Copy & Implementation Guide

> 17 emails across 5 flows. Copy-paste ready for Klaviyo.
> Updated: 2026-03-17
> Source of truth: `marketing/flow-positioning-bible.md`
> Brand voice reference: `context/brand_voice.md`
> Key principle: Lead with IDENTITY and EMOTION (Pillar 1: Quiet the Noise), not ingredient lists. Specs are proof — the feeling is the sale.
>
> **Email revenue target:** 25-40% of total DTC revenue should come from email within 6 months. Email ROI: $36-45 per $1 spent (highest ROI channel). Flows generate 41% of email revenue from only 5.3% of sends — prioritize flow optimization over campaign sends.

---

## Table of Contents

1. [Shopify Discount Codes to Create](#shopify-discount-codes-to-create)
2. [Klaviyo Account Settings](#klaviyo-account-settings)
3. [Flow 1: Welcome Series (3 emails)](#flow-1-welcome-series)
4. [Flow 2: Abandoned Cart (3 emails)](#flow-2-abandoned-cart)
5. [Flow 3: Post-Purchase (6 emails)](#flow-3-post-purchase)
6. [Flow 4: Nixodine→FLOW Bridge (2 emails)](#flow-4-nixodineflow-bridge)
7. [Flow 5: FLOW Launch Announcement (3 emails)](#flow-5-flow-launch-announcement)

---

## Shopify Discount Codes to Create

Create these in Shopify Admin → Discounts before activating flows:

| Code | Type | Value | Conditions | Used In |
|------|------|-------|------------|---------|
| `FLOW10` | Percentage | 10% off | One use per customer, all products, no minimum | Welcome Series Email 1 |
| `FLOWSHIP` | Free shipping | Free shipping | One use per customer, no minimum | Abandoned Cart Email 3 |
| `OG15` | Percentage | 15% off | One use per customer, all products, no minimum | Post-Purchase Email 4 |
| `OGBIZZ` | Percentage | 20% off | One use per customer, FLOW products only, no minimum | Nixodine→FLOW Bridge Email 2 |
| `FLOWLAUNCH` | Percentage | 15% off | One use per customer, FLOW products only, valid 7 days from launch | Launch Announcement Email 2 |

**Note:** Set all codes to "Limit to one use per customer" and track usage in Shopify analytics.

---

## Klaviyo Account Settings

### Recommended Global Settings

- **From Name:** BIZZ
- **From Email:** hello@chewbizz.com (or kj@chewbizz.com for more personal feel)
- **Reply-to:** hello@chewbizz.com
- **Physical Address:** BIZZ Gum LLC, Manhattan Beach, CA 90266
- **Default Font:** Clean sans-serif (Helvetica Neue, Arial, or closest to PP Neue Montreal)
- **Brand Colors:** Background #FFFFFF, Accent #1A1A1A (black), Warm neutral #FFF5D5 (beige), CTA buttons #1A1A1A with white text

### Design Guidelines

- Minimal layout. Generous whitespace. No banner clutter.
- Single-column, max 600px width.
- CTA buttons: Black background, white text, rounded corners, generous padding.
- Images: Product shots on clean backgrounds. No stock photos.
- No emoji in subject lines (brand voice rule — quiet authority, not hype).

### Segmentation

- **All Subscribers** — full list
- **Nixodine Buyers** — anyone who purchased a Nixodine SKU (use Shopify "Ordered Product" event)
- **FLOW Buyers** — anyone who purchased a FLOW SKU
- **Non-Purchasers** — subscribed but never ordered

---

## Flow 1: Welcome Series

**Trigger:** Person subscribes to email list (Klaviyo "Subscribed to List" trigger)
**Applies to:** All new subscribers
**Exit condition:** Person places an order (moves to Post-Purchase flow)

---

### Welcome Email 1 — Immediate

**Subject Line A:** Your brain isn't broken. The modern world is. *(consider shortening — 30-50 characters optimal)*
**Subject Line B:** Less noise. More signal.
**Preview Text:** Welcome to BIZZ. Here's 10% off your first order.

**Delay:** Immediate (0 minutes after subscribe)

**Conditions:** None — sends to all new subscribers.

---

**Body Copy:**

Hey {{ first_name|default:"there" }},

Welcome to BIZZ.

You know that feeling when you sit down to do something important — and your brain immediately starts running through everything else? The emails. The errands. The thing you said three days ago. The mental to-do list that never stops.

That's not a discipline problem. It's a neurochemistry problem.

Your brain has a "default mode network" that runs background noise — and a focus system that tries to override it. When the noise wins, you can't lock in. When it quiets down, deep work feels effortless.

**We built FLOW to tip that balance.**

FLOW is a nootropic gum designed to support your brain's focus pathways from both sides: sharpening attention while calming the mental noise that gets in the way. 16 functional ingredients. Absorbed through your mouth in minutes — not hours. No caffeine. No nicotine. No plastic.

Less noise. More signal. That's it.

Here's 10% off your first order:

**FLOW10**

[SHOP FLOW]

Talk soon,
KJ
Founder, BIZZ

**CTA Button Text:** SHOP FLOW
**CTA URL:** https://store.chewbizz.com

---

**Klaviyo Implementation Notes:**
- Trigger: "Subscribed to List" (main email list)
- Time delay: None (send immediately)
- Add conditional split after this email: "Has Placed Order = Yes" → exit flow
- Enable Smart Sending: ON (16 hours)
- A/B test subject lines with 50/50 split, optimize for open rate after 72 hours

---

### Welcome Email 2 — Day 2: The Science

**Subject Line A:** Two pathways. One state.
**Subject Line B:** How FLOW actually works (60-second version) *(consider shortening — 30-50 characters optimal)*
**Preview Text:** The neuroscience of "locked in" — simplified.

**Delay:** 2 days after Email 1

**Conditions:** Has not placed order.

---

**Body Copy:**

{{ first_name|default:"Hey" }},

Yesterday I told you FLOW quiets the noise. Today, here's how.

Your brain uses a neurotransmitter called **acetylcholine** to direct attention — think of it as a spotlight on a stage. When it's high, you lock in. When it drops, your mind wanders.

FLOW supports acetylcholine from both sides:
- **Huperzine A** blocks the enzyme that breaks it down (keeps the spotlight on longer)
- **Alpha-GPC** provides raw material to produce more (fuel for the spotlight)

But sharpening focus is only half the problem. The other half is the anxious mental chatter that hijacks your attention before you even start.

That's where **5-HTP** comes in — a direct precursor to serotonin. It supports a calm, stable baseline, reducing the rumination that feeds your brain's default mode network.

**Together: sharper attention + calmer mind.** That's not a contradiction — it's how focus actually works.

And here's the delivery advantage: most supplements take 30-60 minutes because they travel through your stomach and liver. FLOW's ingredients absorb through the lining of your mouth — bypassing digestion entirely. You feel it in minutes, not an hour.

All in a natural chicle base. Not the polyethylene and polyvinyl acetate (plastic) that makes up 80% of conventional gum.

[EXPLORE FLOW]

— KJ

**CTA Button Text:** EXPLORE FLOW
**CTA URL:** https://chewbizz.com

---

**Klaviyo Implementation Notes:**
- Time delay: 2 days after Email 1
- Conditional split: "Has Placed Order = Yes" → exit flow
- Smart Sending: ON (16 hours)

---

### Welcome Email 3 — Day 4: Social Proof + Purchase Nudge

**Subject Line A:** People keep saying the same thing about FLOW *(consider shortening — 30-50 characters optimal)*
**Subject Line B:** "I noticed it around the 15-minute mark." *(consider shortening — 30-50 characters optimal)*
**Preview Text:** What our early users are telling us.

**Delay:** 2 days after Email 2 (Day 4 total)

**Conditions:** Has not placed order.

---

**Body Copy:**

{{ first_name|default:"Hey" }},

We don't make big promises about FLOW. We'd rather you hear from the people who've tried it.

Here's what keeps coming up:

*"I chewed a piece during a long writing session and about 15 minutes in, I realized I hadn't checked my phone once. Subtle but real."*

*"It's not like caffeine where you feel wired. It's more like the noise just... quiets down. I can actually think in a straight line."*

*"I was skeptical about getting anything meaningful from gum. But I keep reaching for it during deep work, which tells me something."*

*"The gum itself is different — you can tell it's not plastic. It breaks down naturally. That alone would've sold me."*

That last point matters. Most gum — including most "functional" gum — is made from synthetic polymers. Polyethylene. Polyvinyl acetate. The same materials in plastic bags. FLOW uses natural chicle resin. When you're done chewing, it biodegrades.

Functional ingredients that actually absorb. A base that doesn't pollute. Made for people who think about what they consume.

Your 10% off code is still active: **FLOW10**

[ORDER FLOW]

— KJ

**CTA Button Text:** ORDER FLOW
**CTA URL:** https://store.chewbizz.com

---

**Klaviyo Implementation Notes:**
- Time delay: 2 days after Email 2
- Conditional split: "Has Placed Order = Yes" → exit flow
- This is the final email in the Welcome Series
- If person hasn't purchased after this, add to "Non-Purchasers" segment for future campaigns
- Smart Sending: ON (16 hours)

---

## Flow 2: Abandoned Cart

**Trigger:** Klaviyo "Started Checkout" event (person enters checkout info but doesn't complete)
**Applies to:** Anyone who abandons checkout
**Exit condition:** Person completes purchase

---

### Abandoned Cart Email 1 — 1 Hour: The Reminder

**Subject Line A:** The noise is still running
**Subject Line B:** Still thinking it over?
**Preview Text:** Your FLOW order is waiting.

**Delay:** 1 hour after checkout abandonment

**Conditions:** Has not completed purchase since trigger event.

---

**Body Copy:**

Hey {{ first_name|default:"there" }},

You were close.

Your cart is still here:

{{ item.product_name }} — {{ item.price }}

[IMAGE: Dynamic product image from Klaviyo cart data]

FLOW is designed to quiet the mental to-do list so you can lock into what matters. Two pathways — sharper attention, calmer mind. Absorbed through your mouth in minutes. No caffeine. No nicotine. No plastic.

Less noise. More signal.

[COMPLETE YOUR ORDER]

— BIZZ

**CTA Button Text:** COMPLETE YOUR ORDER
**CTA URL:** {{ checkout_url }}

---

**Klaviyo Implementation Notes:**
- Trigger: "Started Checkout" event
- Time delay: 1 hour
- Add filter: "Has Placed Order since starting this flow = False"
- Use dynamic cart block to pull in product image, name, and price from Shopify
- Smart Sending: ON (16 hours)
- Exclude anyone who has received an Abandoned Cart email in the last 48 hours (flow filter)

---

### Abandoned Cart Email 2 — 24 Hours: Objection Handler

**Subject Line A:** A fair question about FLOW
**Subject Line B:** Does gum actually work? (Short answer: yes, but not how you'd expect.) *(consider shortening — 30-50 characters optimal)*
**Preview Text:** The three things people always ask before ordering.

**Delay:** 23 hours after Email 1 (24 hours total)

**Conditions:** Has not completed purchase since trigger event.

---

**Body Copy:**

{{ first_name|default:"Hey" }},

We get it. New product, new format, new brand. There are reasonable questions.

Here are the three we hear most:

**"Does it actually work?"**

FLOW isn't an energy drink in gum form. It's not going to hit you like caffeine or nicotine. What it does is work on two pathways simultaneously: Huperzine A supports your brain's acetylcholine system — the neurotransmitter that acts like a spotlight for attention. 5-HTP supports serotonin — calming the background mental chatter that pulls you out of focus. Together, they help create the conditions where deep work feels natural.

Most people notice it around the 15-minute mark. Not a jolt — more like the mental noise dialing down.

**"Is it safe?"**

Every ingredient in FLOW is a well-studied dietary supplement compound with established safety profiles. We use clinically informed doses — not mega-doses designed to make a label look impressive. The product is manufactured in a controlled facility in the US, and the full ingredient list is on our website. No proprietary blend hiding behind vague numbers.

**"Why gum instead of a pill?"**

Buccal absorption. The lining of your mouth delivers ingredients to your bloodstream faster and more completely than your digestive tract. Capsules lose 50-80% of their active ingredients to stomach acid and first-pass liver metabolism. Gum sidesteps that entirely. The format is the feature.

Your cart is still waiting:

[FINISH CHECKOUT]

— KJ

**CTA Button Text:** FINISH CHECKOUT
**CTA URL:** {{ checkout_url }}

---

**Klaviyo Implementation Notes:**
- Time delay: 23 hours after Email 1
- Conditional split: "Has Placed Order = Yes" → exit flow
- Smart Sending: ON (16 hours)

---

### Abandoned Cart Email 3 — 48 Hours: Free Shipping

**Subject Line A:** Free shipping on your FLOW order
**Subject Line B:** We'll cover shipping. Just this once. *(consider shortening — 30-50 characters optimal)*
**Preview Text:** Code FLOWSHIP — your cart is still here.

**Delay:** 24 hours after Email 2 (48 hours total)

**Conditions:** Has not completed purchase since trigger event.

---

**Body Copy:**

{{ first_name|default:"Hey" }},

Last note on this, then we'll leave you alone.

We're covering shipping on your order. Use code **FLOWSHIP** at checkout.

{{ item.product_name }} — {{ item.price }}

[IMAGE: Dynamic product image]

FLOW quiets the mental noise so you can lock into what matters. Two pathways — sharper attention, calmer mind. 16 ingredients absorbed through your mouth in minutes. Natural chicle base — no plastic, fully biodegradable.

**FLOWSHIP** — free shipping, no minimum.

[CLAIM FREE SHIPPING]

— BIZZ

**CTA Button Text:** CLAIM FREE SHIPPING
**CTA URL:** {{ checkout_url }}

---

**Klaviyo Implementation Notes:**
- Time delay: 24 hours after Email 2
- Conditional split: "Has Placed Order = Yes" → exit flow
- This is the final Abandoned Cart email — do not send additional emails
- Smart Sending: ON (16 hours)
- After this email, if no purchase, add person to "Cart Abandoners" segment for retargeting

---

## Flow 3: Post-Purchase

**Trigger:** Klaviyo "Placed Order" event (Shopify order confirmed)
**Applies to:** All customers
**Exit condition:** None (full 6-email sequence runs)

---

### Post-Purchase Email 1 — Immediate: Order Confirmation + How to Use

**Subject Line A:** Your FLOW order is confirmed
**Subject Line B:** Order confirmed. Here's what to expect.
**Preview Text:** Plus: how to get the most out of every piece.

**Delay:** Immediate (0 minutes after order)

**Conditions:** None — sends to all new orders.

---

**Body Copy:**

{{ first_name|default:"Hey" }},

Your order is confirmed. We're on it.

**Order {{ order_id }}**
{{ item.product_name }} x {{ item.quantity }}

You'll get a shipping notification with tracking as soon as it leaves our facility.

In the meantime — here's how to get the most out of FLOW:

**Chew for at least 15 minutes.**
This isn't regular gum. The active ingredients — Alpha-GPC, 5-HTP, Phosphatidylserine, Huperzine A — absorb through the lining of your mouth (buccal absorption). The longer you chew, the more gets into your bloodstream. 15 minutes is the minimum for meaningful absorption. 20-30 minutes is ideal.

**Use it intentionally.**
FLOW works best when you pair it with the work you're doing. Start chewing right as you sit down to focus. The act of chewing itself is an attentional signal — your brain associates it with the task. Over time, this becomes a ritual that primes your focus before the ingredients even kick in.

**Start with 1-2 pieces.**
Directions say 1-4 pieces per day. Start with one and see how you feel. Most people settle on 2 pieces during their peak work hours.

**Store it cool and dry.**
Natural chicle base is sensitive to heat. Don't leave it in a hot car or direct sunlight.

Thanks for trying FLOW. We built this for people who care about what goes into their body — and expect it to actually do something.

[TRACK YOUR ORDER]

— KJ

**CTA Button Text:** TRACK YOUR ORDER
**CTA URL:** {{ tracking_url }} (or Shopify order status page)

---

**Klaviyo Implementation Notes:**
- Trigger: "Placed Order" event (from Shopify integration)
- Time delay: None (send immediately)
- This does NOT replace Shopify's default order confirmation — consider disabling Shopify's transactional email to avoid double-sending, OR position this as "welcome + tips" by delaying 30 minutes
- Smart Sending: OFF (transactional — should always send)

---

### Post-Purchase Email 2 — Day 3: Usage Tips

**Subject Line A:** Getting the most from FLOW (quick tips) *(consider shortening — 30-50 characters optimal)*
**Subject Line B:** A 2-minute read that'll change how you chew *(consider shortening — 30-50 characters optimal)*
**Preview Text:** The 15-minute rule, stacking, and when not to use it.

**Delay:** 3 days after Email 1

**Conditions:** None.

---

**Body Copy:**

{{ first_name|default:"Hey" }},

You've had FLOW for a few days now. Here's what we've learned from our earliest users about getting the most from it.

*(Note: This is touchpoint 2 of 3+ in the first 7 days — see Email 2.5 below for the Day 5-7 check-in.)*

**The 15-minute rule is real.**
We keep saying this because it matters: buccal absorption takes time. If you chew for 5 minutes and toss it, you're getting maybe 20-30% of the active ingredients. At 15 minutes, you're closer to 70-80%. At 20-30 minutes, you're getting the full dose. Set a timer the first few times if it helps.

**Pair it with a task, not a time.**
FLOW isn't a "take it every morning at 8am" product. It works best anchored to an activity — deep work, writing, studying, coding, creative sessions. The ritual of unwrapping a piece becomes a signal: "I'm entering focus mode now."

**Don't stack it with heavy caffeine.**
FLOW and a cup of coffee? Fine. FLOW and 300mg of pre-workout caffeine? You might feel overstimulated. The B-vitamin complex and Alpha-GPC already support alertness. You don't need to pile on.

**The texture is different on purpose.**
If you've only ever chewed synthetic gum, natural chicle will feel different. It starts firmer and softens as you chew. It won't blow bubbles. It biodegrades when you're done. Here's why that matters: 80% of conventional gum is made from polyethylene and polyvinyl acetate — the same materials in plastic bags. Every piece of regular gum you've ever chewed was plastic dissolving in your mouth. FLOW is natural chicle resin from sapodilla trees. The tradeoff is the texture — and we think it's worth it.

**After your first box, you'll know.**
Most people find their rhythm within the first 10-15 pieces. Some prefer one piece for a gentle lift. Others chew two for longer sessions. There's no wrong answer — just pay attention to what works for your workflow.

Questions? Reply to this email. It comes straight to me.

— KJ

**CTA Button Text:** None (no CTA in this email — it's a pure value email)

---

**Klaviyo Implementation Notes:**
- Time delay: 3 days after Email 1
- No CTA button — this is a relationship-building email
- Smart Sending: ON (16 hours)

---

### Post-Purchase Email 2.5 — Day 5-7: Quick Check-In

**Subject Line:** Are you noticing the difference yet?
**Preview Text:** Just a quick check-in from KJ.

**Delay:** 2-4 days after Email 2 (Day 5-7 total)

**Conditions:** None.

**Purpose:** Third touchpoint in the first 7 days. Resolves post-purchase cognitive dissonance (GTM Decision Framework psychology axiom: 3+ touchpoints in 7 days reduces buyer's remorse and increases retention).

---

**Body Copy:**

{{ first_name|default:"Hey" }},

Quick check-in — have you noticed the difference yet?

Most people feel it settle in around Day 3-5 of consistent use. The Huperzine A builds a subtle baseline over time, and the 5-HTP works best when your brain has a few days to adjust.

If you haven't tried it during a real work block yet — that's the move. One piece, 15+ minutes of chewing, right at the start of something that requires focus.

Reply if you have any questions. I'm around.

— KJ

**CTA Button Text:** None (short, personal check-in — no CTA)

---

**Klaviyo Implementation Notes:**
- Time delay: 2-4 days after Email 2 (5-7 days post-purchase)
- No CTA — this is a brief relationship-building touchpoint
- Smart Sending: ON (16 hours)
- Keep this email SHORT — 2-3 short paragraphs max. It should feel like a quick text, not a newsletter.

---

### Post-Purchase Email 3 — Day 7-10: Check-in + Review Request

**Subject Line A:** How's your FLOW? We'd love your honest take.
**Subject Line B:** Quick question (takes 30 seconds)
**Preview Text:** Your feedback shapes what we build next.

**Delay:** 4-7 days after Email 2 (Day 7-10 total)

**Conditions:** None.

**Timing rationale:** By Day 7-10 the customer has used FLOW for 5-7 days — long enough to feel cognitive effects from Huperzine A and 5-HTP. Waiting until Day 14 leaves the review request too late and misses the peak enthusiasm window.

---

**Body Copy:**

{{ first_name|default:"Hey" }},

You've had FLOW for about a week now. That's enough time to know if it's doing something real for you.

I'd genuinely like to know: is it working?

If you have 30 seconds, leaving a review helps more than you'd think. We're a small brand — every honest review shapes how new people find us and what we build next.

[LEAVE A REVIEW]

A few things that are helpful to mention:

- When do you use it? (work, studying, creative sessions)
- What did you notice, and when?
- How does it compare to other things you've tried?

No pressure to be polished. Honest and brief is perfect.

And if something isn't working — reply to this email. I read every one and want to know.

— KJ

**CTA Button Text:** LEAVE A REVIEW
**CTA URL:** https://store.chewbizz.com/products/flow#reviews (or your Shopify review app URL)

---

**Klaviyo Implementation Notes:**
- Time delay: 4-7 days after Email 2 (7-10 days post-purchase)
- Smart Sending: ON (16 hours)
- Consider integrating with a review app (Judge.me, Loox, Stamped) — most have Klaviyo integrations that can auto-insert review request blocks

---

### Post-Purchase Email 4 — Day 14-21: Personal Follow-Up (Non-Reviewers Only)

**Subject Line A:** Hey — quick note from me
**Subject Line B:** One more thing (personal, not automated)
**Preview Text:** I personally read every review.

**Delay:** 7-11 days after Email 3 (Day 14-21 total)

**Conditions:** Has NOT left a review (use Judge.me/Stamped/Loox Klaviyo integration to filter — segment by "Has not completed Review event"). If review app integration isn't available, send to all and accept some overlap.

---

**Body Copy:**

{{ first_name|default:"Hey" }},

It's KJ — the founder, not the email system.

I noticed you haven't left a review yet. No pressure at all — but if you have 60 seconds, I personally read every single one. They shape what we build next and help other people decide if FLOW is worth trying.

If it's working for you, even a sentence or two makes a difference.

If it's NOT working — I want to know that even more. Reply to this email. I read every response and it directly influences the product.

[LEAVE A REVIEW]

Either way — thanks for trying FLOW. It means more than you'd think.

— KJ

**CTA Button Text:** LEAVE A REVIEW
**CTA URL:** https://store.chewbizz.com/products/flow#reviews (or your Shopify review app URL)

---

**Klaviyo Implementation Notes:**
- Time delay: 7-11 days after Email 3 (14-21 days post-purchase)
- Conditional split: Only send to customers who have NOT left a review via your review app integration
- Smart Sending: ON (16 hours)
- This email should feel personal — use plain text layout, no images, no banner. From name: "KJ from BIZZ" (not "BIZZ")

---

### Post-Purchase Email 5 — Day 25: Reorder Nudge

**Subject Line A:** Running low? 15% off your next box.
**Subject Line B:** Your next box of FLOW — 15% off
**Preview Text:** Code OG15. Because you got here first.

**Delay:** 11 days after Email 3 (Day 25 total)

**Conditions:** Has not placed a second order since initial purchase.

---

**Body Copy:**

{{ first_name|default:"Hey" }},

If you've been using FLOW regularly — a piece or two on work days — you're probably getting close to the bottom of your first box.

Here's 15% off your next one:

**OG15**

No expiration. One use. Because you were early, and that matters to us.

[REORDER FLOW]

If you're buying for the second time, you already know what it does for you. We just want to make it easy to keep going.

— KJ

P.S. — If you haven't finished your first box, bookmark this email. The code will be here when you're ready.

**CTA Button Text:** REORDER FLOW
**CTA URL:** https://store.chewbizz.com

---

**Klaviyo Implementation Notes:**
- Time delay: 4-11 days after Email 4 (~25 days post-purchase)
- Add conditional split: "Has Placed Order at least 2 times = Yes" → skip this email (they already reordered)
- Smart Sending: ON (16 hours)
- This is the final Post-Purchase email
- After this, customer enters the general campaign list for ongoing marketing

---

## Flow 4: Nixodine→FLOW Bridge

**Trigger:** Manual or segment-based — send to all customers who have purchased a Nixodine SKU
**Applies to:** Existing Nixodine buyers only
**Exit condition:** None (2-email sequence runs in full)

**Klaviyo Setup:** Create a segment: "Nixodine Buyers" — filter by "Ordered Product" where product name contains "Nixodine" OR "Classic" OR "Lite" (whatever your Shopify SKU names are). Trigger this flow manually when ready to announce FLOW, or set as a one-time campaign sent to the segment.

---

### Bridge Email 1 — FLOW Announcement

**Subject Line A:** We built something new. And it's not nicotine. *(consider shortening — 30-50 characters optimal)*
**Subject Line B:** BIZZ without nicotine. Seriously.
**Preview Text:** Meet FLOW — the other side of what we've been working on.

**Delay:** Send when ready (manual trigger or scheduled campaign)

**Conditions:** Customer has purchased a Nixodine product.

---

**Body Copy:**

{{ first_name|default:"Hey" }},

You know us for Nixodine. And we're not going anywhere with it — it's still the cleanest nicotine gum on the market.

But we've been building something else.

**Meet FLOW.**

Same natural chicle base. Same commitment to zero plastic. Same buccal absorption. But instead of nicotine, FLOW is designed around one idea: **quieting the mental noise so you can lock into what matters.**

It works through two pathways:
- **Huperzine A** supports your brain's acetylcholine system — the spotlight that directs attention
- **5-HTP** supports serotonin — calming the background mental chatter that pulls you out of focus

Plus 14 more ingredients: methylated B-vitamins (the forms your brain can actually use), Zinc, D3+K2, and mineral foundations. 16 ingredients total. Every dose on the label.

No caffeine. No nicotine. No crash. Less noise. More signal.

FLOW launches May 19. As a Nixodine customer, you'll get first access — and a discount code that nobody else gets.

Watch your inbox.

[LEARN MORE ABOUT FLOW]

— KJ

**CTA Button Text:** LEARN MORE ABOUT FLOW
**CTA URL:** https://chewbizz.com/flow (or a dedicated landing page)

---

**Klaviyo Implementation Notes:**
- Send to "Nixodine Buyers" segment only
- Can be triggered as a campaign (one-time send) or the first email in a 2-email flow
- Smart Sending: ON (16 hours)

---

### Bridge Email 2 — Exclusive Early Access

**Subject Line A:** Your early access code for FLOW
**Subject Line B:** 20% off FLOW. Nixodine customers only.
**Preview Text:** Code OGBIZZ — live now, for you first.

**Delay:** 3 days after Email 1 (or on FLOW launch day — whichever makes sense)

**Conditions:** Customer has purchased a Nixodine product. Has opened or clicked Email 1 (optional — can send to full segment regardless).

---

**Body Copy:**

{{ first_name|default:"Hey" }},

FLOW is live. And you're getting it first.

As a Nixodine customer, you were here before most people knew what BIZZ was. That means something to us.

Here's your exclusive code:

**OGBIZZ — 20% off FLOW**

This code is only going to Nixodine customers. It won't show up on the website. It won't be posted anywhere. It's yours.

**FLOW — $21.99** (30 pieces, 3 pouches)
**With OGBIZZ — $17.59**

Same natural chicle base you already know. Same biodegradable format. Designed to quiet the mental noise so you can lock in — Huperzine A for attention, 5-HTP for calm, 16 ingredients total.

A lot of our Nixodine customers have asked for a non-nicotine option — something for the days when you want focus without stimulation. FLOW is that product.

[ORDER FLOW — 20% OFF]

— KJ

P.S. — You can absolutely use both. Some of our testers chew Nixodine in the morning and FLOW in the afternoon. Different tools for different states. That's the whole idea behind BIZZ.

**CTA Button Text:** ORDER FLOW — 20% OFF
**CTA URL:** https://store.chewbizz.com

---

**Klaviyo Implementation Notes:**
- Time delay: 3 days after Email 1, OR schedule to send on FLOW launch day
- Send to "Nixodine Buyers" segment
- Smart Sending: ON (16 hours)
- This is the final Bridge email

---

## Flow 5: FLOW Launch Announcement

**Trigger:** Scheduled campaign series (not an automated flow — send manually on specific dates)
**Applies to:** Full email list MINUS Nixodine buyers (they get the Bridge flow instead)
**Exit condition:** None

**Klaviyo Setup:** Create a segment "All Subscribers Except Nixodine Buyers" — all profiles minus those in the Nixodine Buyers segment. Send each email as a scheduled campaign.

---

### Launch Email 1 — 1 Week Before: Teaser

**Subject Line A:** Something new is coming from BIZZ *(consider shortening — 30-50 characters optimal)*
**Subject Line B:** May 19. Mark it.
**Preview Text:** Not nicotine. Not caffeine. Something else entirely.

**Delay:** Send 7 days before FLOW launch date

**Conditions:** Full list minus Nixodine buyers (they get Bridge flow).

---

**Body Copy:**

{{ first_name|default:"Hey" }},

We've been quiet for a reason.

For the last several months, we've been developing a new product — one that takes everything we learned from building the cleanest nicotine gum on the market and applies it to a completely different problem.

**No nicotine. No caffeine. No crash.**

A functional gum built entirely around cognitive support. Real ingredients, clinically informed doses, absorbed through your mouth — not destroyed by your stomach.

Natural chicle base. No plastic. Biodegradable.

It launches next week.

More details coming soon. If you want first access and a launch-day discount, just stay subscribed. You'll be the first to know.

— KJ
Founder, BIZZ

**CTA Button Text:** None (no CTA — this is a teaser to build anticipation)

---

**Klaviyo Implementation Notes:**
- Scheduled campaign, NOT an automated flow
- Send 7 days before launch
- Segment: All subscribers minus Nixodine Buyers
- Smart Sending: ON (16 hours)
- No CTA — intentionally. Builds curiosity.

---

### Launch Email 2 — Launch Day: It's Here

**Subject Line A:** FLOW is live.
**Subject Line B:** Less noise. More signal. Now shipping. *(consider shortening — 30-50 characters optimal)*
**Preview Text:** The gum that quiets the mental to-do list. $21.99. Launch code inside.

**Delay:** Send on FLOW launch day (morning, 9-10am recipient's local time)

**Conditions:** Full list minus Nixodine buyers.

---

**Body Copy:**

{{ first_name|default:"Hey" }},

It's here.

**FLOW by BIZZ**

You know that feeling when you sit down to work and your brain starts running every errand, replaying every conversation, and opening every mental tab — all at once?

That's your default mode network. It never stops running. And every focus product on the market tries to override it by throwing more stimulation at you — more caffeine, more energy, more intensity.

We went the other direction.

**FLOW is designed to quiet the noise so the signal comes through.**

It works on two pathways simultaneously:
- **Huperzine A** keeps your brain's attention spotlight on (acetylcholine support)
- **5-HTP** calms the mental chatter running behind it (serotonin support)

16 functional ingredients total. Methylated B-vitamins that ~40% of people actually need because their genes can't convert the cheap forms. Every dose listed on the label. No proprietary blends.

**And the gum itself isn't plastic.**
Natural chicle resin — the same tree sap the Mayans chewed. Not the polyethylene that makes up 80% of conventional gum. FLOW biodegrades when you're done with it.

Absorbed through your mouth in minutes. Not your stomach in an hour.

**$21.99** — 30 pieces (3 pouches of 10)

Launch week code: **FLOWLAUNCH** — 15% off your first order.

[ORDER FLOW]

— KJ

**CTA Button Text:** ORDER FLOW
**CTA URL:** https://store.chewbizz.com

---

**Klaviyo Implementation Notes:**
- Scheduled campaign — send on launch day
- Use Klaviyo's Smart Send Time or schedule for 9-10am
- Segment: All subscribers minus Nixodine Buyers
- Smart Sending: ON (16 hours)

---

### Launch Email 3 — 3 Days Post-Launch: Social Proof + Urgency

**Subject Line A:** The first reviews are in.
**Subject Line B:** "I didn't expect it to be this noticeable." *(consider shortening — 30-50 characters optimal)*
**Preview Text:** What people are saying after their first box of FLOW.

**Delay:** 3 days after launch day

**Conditions:** Full list minus Nixodine buyers. Optionally exclude anyone who already purchased FLOW.

---

**Body Copy:**

{{ first_name|default:"Hey" }},

FLOW launched three days ago. Here's what we're hearing:

*"I chewed one piece at the start of a 3-hour work block and genuinely forgot I was supposed to take a break. Not wired — just locked in."*

*"The texture surprised me. It's not like regular gum at all — because it's not plastic. Once you know that, you can't go back."*

*"I've tried Neuro Gum, capsule nootropics, all of it. This is the first one where I felt a real difference and could point to when it started working."*

*"Subtle, steady, no crash. I've been chewing one piece every morning during deep work and it's become the ritual I didn't know I needed."*

We built FLOW for a simple reason: most functional supplements don't work — not because the ingredients are bad, but because the delivery is wrong. Capsules lose most of their payload to digestion. Gum doesn't.

Your launch code is still active for a few more days:

**FLOWLAUNCH — 15% off**

[TRY FLOW]

— KJ

P.S. — First batch inventory is limited. When it's gone, the next run is 3-4 weeks out.

**CTA Button Text:** TRY FLOW
**CTA URL:** https://store.chewbizz.com

---

**Klaviyo Implementation Notes:**
- Scheduled campaign — send 3 days after launch
- Segment: All subscribers minus Nixodine Buyers. Optionally add exclusion for "Has purchased FLOW"
- Smart Sending: ON (16 hours)
- The P.S. about limited inventory — only include this if true. Don't manufacture false urgency.
- This is the final Launch Announcement email

---

## Klaviyo Flow Architecture Summary

| Flow | Trigger | Emails | Total Duration |
|------|---------|--------|----------------|
| Welcome Series | Subscribes to list | 3 | 4 days |
| Abandoned Cart | Started Checkout | 3 | 48 hours |
| Post-Purchase | Placed Order | 6 (incl. Day 5-7 check-in + non-reviewer follow-up) | 25 days |
| Nixodine→FLOW Bridge | Segment (manual) | 2 | 3 days |
| FLOW Launch | Scheduled campaigns | 3 | 10 days (7 pre + 3 post) |

### Flow Interactions & Conflicts

- **Welcome + Abandoned Cart:** A person can be in both flows simultaneously. Klaviyo's Smart Sending will prevent emails from stacking too close together. No additional conflict logic needed.
- **Welcome + Post-Purchase:** If someone subscribes and immediately purchases, the Welcome flow should exit (conditional split on "Has Placed Order"). They'll enter Post-Purchase instead.
- **Nixodine Bridge + Launch:** These go to DIFFERENT segments. Nixodine buyers get Bridge. Everyone else gets Launch. No overlap.
- **Post-Purchase + Reorder:** If someone reorders before Day 25, skip the reorder nudge email — Email 5 (conditional split on order count).

### Recommended Klaviyo Settings

- **Smart Sending Window:** 16 hours (prevents email fatigue)
- **Quiet Hours:** Don't send between 9pm-8am recipient's local time
- **Unsubscribe handling:** Single opt-out (Klaviyo default)
- **Double opt-in:** Recommended for new subscribers (reduces spam complaints, improves deliverability)
- **List cleaning:** Suppress profiles that haven't opened in 90 days from campaign sends (keep in flows)

### Deliverability Monitoring

**Critical threshold: Keep spam complaint rate below 0.1%.** One complaint above this rate triggers deliverability problems that take months to fix. 48.63% of all emails globally are marked as spam — proactive monitoring prevents your domain from joining them.

**Weekly check:** Klaviyo → Analytics → Deliverability. Monitor:
- Spam complaint rate (target: <0.1%)
- Bounce rate (target: <2%)
- Unsubscribe rate (target: <0.5% per campaign)

If spam complaints approach 0.08%, immediately: (1) stop all campaigns, (2) review recent email content for spam triggers, (3) clean list of unengaged subscribers, (4) switch to flows-only sending for 2 weeks.

---

---

## Phase 2 Flows (Build After Launch Month)

These flows are not needed for launch but should be built within 60 days:

### Win-Back Flow (Build by Month 2)
**Trigger:** Customer has not placed an order in 60+ days AND has not opened an email in 30+ days.
**Sequence:** 2-3 emails over 10 days.
- Email 1: "We miss you" + what's new (new reviews, any product updates)
- Email 2: Incentive — 15% off reorder code
- Email 3: Final — "Is FLOW still right for you?" survey + option to unsubscribe cleanly
**Purpose:** Recover lapsed customers AND collect data on why they didn't reorder (critical for PMF measurement — see `flow-gtm-playbook.md` §13).

### Subscription Upsell Flow (Build by Month 2)
**Trigger:** Customer has placed 2+ one-time orders.
**Sequence:** 1-2 emails.
- Email 1: "You've ordered FLOW twice. Save 15% by subscribing." Math it out: $21.99/month → $18.69/month = $39.60/year saved.
- Email 2 (if no action after 7 days): "Subscribe & save — cancel anytime" + link directly to subscription checkout.

### Review Follow-Up (Build by Month 1)
**Trigger:** Customer left a positive review (4-5 stars) via Judge.me.
**Sequence:** 1 email, 3 days after review.
- "Thanks for the review, [Name]. If you know someone who'd benefit from FLOW, here's a referral code: SHARE10 (they get 10%, you get $5 credit)."
**Purpose:** Turn reviewers into referrers. People who leave positive reviews are the highest-propensity referral source.

### SMS Setup (Collect Now, Activate Later)
- Enable SMS opt-in at Shopify checkout NOW (free with Klaviyo)
- Do NOT send SMS campaigns until list reaches 500+ subscribers or revenue hits $500K+/year
- When activated, use sparingly: restock reminders, flash sales, new product drops only
- SMS compliance: TCPA requires explicit opt-in + easy opt-out. Klaviyo handles this automatically if configured correctly.

---

## PMF Measurement via Email Data

Your Klaviyo data is the best source for product-market fit signals:

| Signal | Where to Find It | Target |
|--------|-----------------|--------|
| 60-day reorder rate | Segment: first order 60+ days ago → has placed 2+ orders | >20% |
| Post-purchase email engagement | Post-Purchase flow analytics → click rate on Day 14 review email | >5% click rate |
| Win-back response rate | Win-Back flow analytics → conversion rate | >3% recovery |
| NPS / satisfaction | Add a one-question survey to Post-Purchase Email 3: "How likely are you to recommend FLOW?" | >40 NPS |

**If 60-day reorder rate is below 20%, do NOT scale paid acquisition.** See `flow-gtm-playbook.md` §13 for full PMF framework.

---

*This is the complete Klaviyo email flow system for FLOW launch. Update copy as needed post-launch based on real customer feedback and review language.*